In Mobile Apps, Free Ain?t Free, But Cambridge University Has A Plan To Fix It

The issue of information privacy around free services like some mobile apps and social networks has often been met with a rebuttal from the other side of the argument: if the service is free, you the user are the product, and so you shouldn't be surprised when your information is "sold" as part of that business model, the so-called "hidden cost" of free. That can seem like an uncomfortable arrangement, however, so now some academics at Cambridge University in England are coming up with a way of fixing that, and are revealing some striking research about data collection in apps as part of their effort.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/kS4-GjUqPUU/

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